There are plenty of other apps & software from developers of various sizes that make money ,have great software and don't follow this BS practice. hoping that they get hooked on this app and then continue to pay for it after they graduate, knowing that years of notes and information is locked away inside and it would require too much effort to get clean. Also, by the way that they are doing the "service" of offering free licenses for students, etc. It shows by the way they are treating existing users and holding their stuff hostage after they have been using the software for years. get people hooked and then they don't have a choice (ie. I'm even for (though at the bottom of my list) for both purchase options along with subscription, but the subscription only model feels so much like a drug dealer mentality. over the next few years and charging people for the upgrade, or new app. I'm even for the idea of them coming out with notability 3.0, 4.0, etc. I am happy to spend money on in app purchases for features I will use.
Otherwise there are many other ways to make money without backing the users into a corner. However for the subscription thing, I still feel strongly that if it's a service (online storage, hosting, etc.) then it makes sense. I do understand your point, and if they at least just required a subscription going forward it would not be an immoral move like the current situation. (Click "Report a Problem" in the App Store under Notability's app page)" Seeing as that Notability has blatantly flouted this clause, it's safe to say they have broken this agreement and it's a valid case of fraud to be reported to Apple. For example, let customers who have already purchased a “full game unlock” continue to access the full game after you introduce a subscription model for new customers.
If you are changing your existing app to a subscription-based business model, you should not take away the primary functionality existing users have already paid for. ( ) Under 3.1.2(a) of the official App Store Guidelines, "In addition to giving a 1-star review, I believe there is grounds to report this as a fraud to Apple.
Thanks to all the comments I now realized too that this is not ok and that we should definitely do something about it: I would like to point out to 's comment who did an awesome quick research on Apple's legal situation for App-companies/developers that change their business models.
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